Why SSL is the need of the hour?

Not Secure. This is the message that appears in the address bar when you visit few website. And, this message display can be truly intimidating for the users and they might leave within seconds of arrival.

So, apart from retaining visitors on the site, what are the advantages of SSL is covered in this article.

1. Credibility:

When the user enters a website with https, he becomes more confident to enter his credit card info and shipping address etc. Because, the information gets encrypted, thereby making securing his data from fraudsters.

In short, the company becomes credible and gives the consumer gets a good will feeling.

2. Impact on Google Ranking:

In 2014, Google made changes to its algorithm in order to give the importance to HTTPS-enabled websites. Studies have even confirmed that there is an impact on the Google Ranking.

Hence, for better ranking on SERP’s, always have a https installed on the website.

3. Avoid Phishing Activities:

HTTPS also protects against phishing attacks. As in, when a user doesn’t find, SSL certification, he can abandon the site and navigate to websites that SSL installed. This way the businesses can grow in revenue as well and get more customers on board.

Hence, in this way, the SSL certification is for any business irrespective of the type and size. And, their many companies in the market that offer SSL certificates. Like Global Sign, Go daddy, Lets encrypt, to name a few